Keywords are an essential component of any SEO strategy. If you want to get a lot of mileage out of a campaign, you can’t just use any keywords. You’ll want to use long-tail keywords that will give you the results you’re looking for. Here are a few effective ways to test out new keywords before you use them on your site.
Test Out Potential Keywords With PPC Campaigns
Before you start using keywords on your website, you can try using the phrases you’re considering in PPC campaigns. Since you’ll only be paying when someone chooses to click your link, you won’t have to spend a lot of money in order to gather useful data.
Obviously, paid search results aren’t going to be identical to organic search results. With that said, you should be able to gather a lot of helpful information that way. You should try running small PPC campaigns when selecting new keywords. If a keyword performs very well in one of these campaigns, you should absolutely consider using that keyword on your site.
Try Writing Sample Content Around A Keyword
You’re going to make sure that any keyword you choose is easy to write around. Try creating a sample piece of content that uses a long-tail phrase that you’re considering. See how easy it is to use your chosen keyword in a sentence.
If you pick a clunky keyword that’s hard to write around, you might not be able to use it effectively. If you find that a keyword is easy to use in content, you’ll be able to use it more easily. And you will be able to get a higher return for your SEO efforts.
Experiment With Different Types Of Strategies
If you only conduct one type of experiment, you’re going to have limited data to work with. If you actually want useful information, you’re going to have to try out different types of strategies.
A keyword might perform very well in one scenario but do poorly in another scenario. If you look at a number of scenarios, you’ll have a better-rounded picture, which will allow you to make smarter decisions.
Search For Your Keywords In Different Places
You should always try searching for any keyword you’re thinking about using. Obviously, you’ll want to search for keywords on major search engines like Google and Bing. However, you’ll want to search in other places as well.
Search online communities like Reddit to see if people are using your chosen keywords phrase. Use the search bar on social media problems to see how frequently your search term is used.
If no one is using the long-tail keyword you’ve chosen, no one is going to be searching for it either. You need to make sure that the keywords you select are actually used by people when they communicate online.
Keep A Close Eye On Your Data
If you want to test something out, you need to monitor your results. You should keep a very close eye on your analytics during the testing process. Look closely at the keywords you’re testing and see how they are performing.
If you don’t spend a lot of time looking at data, any test that you try out is going to be limited in its success. If you do spend plenty of time pouring over your data, you’ll be able to learn a lot from any test that you conduct. You can use that data to make informed decisions going forward.
There are plenty of great ways to test long-tail keywords. Start using some of these tips so that you can pick the perfect keywords for your site. If you get better at selecting keywords, you’ll be able to choose the right keywords time and time again.